As a new interior designer, it can be difficult to launch your business off the ground. Acquiring clients takes time, and often depends on your personal network during the early months. Fortunately, there are some steps you can take to put your name out there and bring clients in month after month. Here are a few tips:
Build a Website
Every good business has a strong home page that their customers can visit to learn more. A modern website should be clear and concise while providing clients with a good idea of what services you offer and in what areas. You should include a variety of images that showcase your work so clients can see if your style fits their needs. Your website should also be full of opportunities for your visitors to contact you directly.
Social media is one of the most effective means of reaching new clients today. Social media provides a wealth of marketing tools that are geared toward specific geographic regions and demographics. This is a great way to announce to your friends and family that you are in business. Get them to share your posts, and you will instantly gain access to hundreds of potential new clients. Make sure that your social media posts lead back to your main website.
Start a Blog
Blogging provides a number of benefits to any new interior design business. If you want to know how to make your business grow, start writing content-rich blogs that help readers engage with your service and start thinking about design projects around their homes. You can provide helpful hints, fresh new ideas, or teach the fundamentals of design. Blogging allows you to gain followers who trust you for advice and trust your business to do quality work.
Participate in Trade Shows
Finally, you can learn how to grow a business by attending trade shows specific to your industry. For instance, the Home Design and Remodeling Show in South Florida presents an excellent opportunity to meet clients face to face and gather leads for consultations. Not only will you get plenty of face time with real people, but you will also have a chance to network with other designers and learn about new products that may be great for your clients. An exhibitor booth will give you plenty of space to display your work and bring people in so you can learn about their projects while they learn about you.
Check out the Home Design and Remodeling Show to find out more about upcoming dates near you!